Design Principles
just the basics
Unity
When all elements are in agreement and no one part is more important than the whole.
Balance
When elements are distributed in a pleasing arrangement, achieving a state of visual equilibrium.
Symmetry
Symmetry
Symmetry
Symmetry
Asymmetry
Asymmetry
Asymmetry
Asymmetry
Not just balance
Repetition
Patterns
Similarity
Proximity
Alignment
Alignment
Unity
When all elements are in agreement and no one part is more important than the whole design
…except when it is.
Hierarchy
and
Dominance
Create focal points and draw attention to key elements without sacrificing the unity of the whole.
Contrast
size and proportion
Contrast
color
Contrast
complexity
Contrast
a little of everything
Contrast
creates
Emphasis
Hierarchy
Draw the viewer's attention to the most important content.
Recap
- Unity
- Balance
- Repetition
- Proximity
- Alignment
- Dominance
- Contrast
- Hierarchy
The End
Next time we'll talk about something else.
Color? Typography?